Business
Business
Manitoba to open India trade office
4 minute read Wednesday, May. 20, 2026Instead of being stationed on Broadway, a Manitoba government employee will set up their own office — in India.
The New Democrats will today announce their plans to open a trade office in the South Asia country.
“We’re going to be continuing to expand our global presence,” said Business Minister Jamie Moses.
Government has slated $150,000 for the trade office, including the representative’s salary. A request for proposal will be posted online Tuesday, Moses said.
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Business
Everyday business is human rights work: CMHR chief executive
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Governments launch program for tariff-impacted workers
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Marketers not trained in marketing?
4 minute read Saturday, Jun. 6, 2026A recent IPSOS survey asked marketers 10 questions designed to determine their level of basic marketing knowledge. In Canada, of the 350 respondents, only 31 per cent achieved a passing grade of seven correct answers.
I would suggest many Canadian companies stay in business because their competitors’ marketing capabilities are even worse than their own.
This survey result was alarming because it speaks to the credibility of marketers and the ability to drive profitable revenue growth and customer value. If we don’t understand basic marketing concepts, how can we have the organizational trust from our colleagues that what we propose to spend and where we recommend spending it is actually in the company’s best interest?
My first Free Press article, nearly eight years ago, was titled: “Marketing is more than making it pretty.” While a bit tongue-in-cheek, I made the case marketing is much more than just creating advertisements and hosting parties.
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Return to office mandate keys: clarity, consistency, consideration
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Beautiful game’s big price tag: soccer fans face record ticket costs for World Cup
6 minute read Preview Saturday, Jun. 6, 2026- Australian exotic dancers show columnist a keg can be just as sexy as a six-pack
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3 minute read Preview Friday, May. 29, 2026Marketers not trained in marketing?
4 minute read Saturday, Jun. 6, 2026A recent IPSOS survey asked marketers 10 questions designed to determine their level of basic marketing knowledge. In Canada, of the 350 respondents, only 31 per cent achieved a passing grade of seven correct answers.
I would suggest many Canadian companies stay in business because their competitors’ marketing capabilities are even worse than their own.
This survey result was alarming because it speaks to the credibility of marketers and the ability to drive profitable revenue growth and customer value. If we don’t understand basic marketing concepts, how can we have the organizational trust from our colleagues that what we propose to spend and where we recommend spending it is actually in the company’s best interest?
My first Free Press article, nearly eight years ago, was titled: “Marketing is more than making it pretty.” While a bit tongue-in-cheek, I made the case marketing is much more than just creating advertisements and hosting parties.
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