Agriculture
Opinion
Processing potential long way from reality
5 minute read Saturday, Oct. 24, 2026There are times in life when you want to be wrong — like when you walk into the doctor’s office believing your ailment will be the death of you.
It’s the same sort of feeling I get wading through the pile of newly released reports extolling the unrealized “potential” for more value-added processing in Canadian agriculture. There’s this little voice inside my head saying: “I’m from Manitoba. Show me.”
There are jaw-dropping numbers bandied about in various reports from Food and Beverage Canada, the Canadian Chambers of Commerce/PwC and the Canadian Agri-Food Policy Institute. For example, more processing could add $75 billion on top of the $188 billion the sector already generates, create hundreds of thousands more jobs and a bigger domestic market for farmers. The list goes on.
Not to discount the solid analysis behind these efforts. Overall, it all sounds great, although notably missing is any mention of the growing concerns over ultra-processed foods and how that might affect future market growth.
Advertisement
Opinion
Diesel bill adds to cost-price squeeze on farm
4 minute read Preview Saturday, Oct. 17, 2026Opinion
Agriculture sector wary of ‘strong headwind’ from south
5 minute read Saturday, Sep. 5, 2026Industry analysts talked in circles on a recent webinar as they discussed the implications for agriculture of Canada’s deteriorating relationship with its largest trading partner.
On one hand, panellists for the hastily convened Canadian AgriFood Policy Institute event acknowledged the futility of negotiating on quicksand: a deal made today with the United States might be sucked into the muck tomorrow.
But on the other, webinar panellists speculated with varying degrees of optimism over what it will take to get negotiators back to bargaining.
This disconnect isn’t unique to this cluster of analysts. However, it underscores the difficulty of coming to terms with the seismic shift in America’s attitudes towards Canada.
Agriculture
Summer flooding sinks some fall harvest hopes
4 minute read Preview Friday, Aug. 21, 2026Agriculture
California tech company sees Manitoba as strategic gateway to dairy market
4 minute read Preview Thursday, Aug. 6, 2026LOAD MORE AGRICULTURE ARTICLES