Personal Finance
Money mind-shift New book from renowned Canadian financial author aims to help you ‘Save Yourself’
6 minute read Saturday, Jan. 31, 2026If your goal for 2026 is getting into better financial shape, one of Canada’s most renowned personal finance experts is throwing you a self-rescue line.
Kelley Keehn has recently published her 12th personal finance book in the last 20 years, Save Yourself: a New Approach to Thinking About Money and Taking Control of Your Financial Future. She spoke with the Free Press about taking a different tact to helping Canadians to make positive financial change.
Her new book comes at the right time, released in January when many make resolutions about being better with money.
As with past efforts, Keehn has sought to provide advice on the behavioural aspects of finance. But with Save Yourself, she upped the ante with neuroscience to help readers understand how human brains handle the subject of money. “My first book was over 20 years ago on the psychology of money, but it was anecdotal because there was little research on the psychology of money.”
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Keeping your assets safe depended on the security of locked door that sealed them from the outside world. The vault at the bank, a safety deposit box, the safe in your basement — they all felt impenetrable; they made us feel secure. Then came debit and credit cards. These tools are designed to give flexible access to your accounts. In short, your assets can be anywhere.
The world changed, so necessarily, we changed.
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