Personal Finance
Regulators up surveillance of ‘gamification’ techniques used to game investors (potentially) of their money
5 minute read Saturday, Dec. 13, 2025Fun and games aren’t just for children this holiday season. Turns out, investing is increasingly gamified.
However, it’s more of a year-round thing, as online investment platforms use “gamification” techniques, which can make the business of dollars and cents a little more fun.
In essence, gamification involves leveraging powerful behavioural psychology tools that nudge, through video game-like design, consumers toward engaging in certain behaviours — for better and for worse.
Canada’s largest investment regulator — the Ontario Securities Commission — has conducted a few studies examining gamification to understand its potential for benefiting and harming investors.
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