Personal Finance
What spirit animal are you?
5 minute read Saturday, Oct. 4, 2025Markets surge and retreat on growing volatility driven by the collective feelings of hundreds of millions of investors.
These “animal spirits” — a term coined by economist John Maynard Keynes to describe how instinct and emotions drive economic activity — have leaned toward greed, exuberance more often than not with the U.S. and Canadian stocks markets recently reaching all-time highs.
Maybe investors are euphoric about the impact of artificial intelligence or perhaps many buy what U.S. President Donald Trump is selling: a so-called new “Golden age of America.”
Whatever the driver, these animal spirits give some investment professionals pause.
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Imagine before the internet, before the first computer. Our investments – stock certificates, paper bonds, wads of cash, rolled coins, gold — all had a singular physical form. They each had to be somewhere at all times.
Keeping your assets safe depended on the security of locked door that sealed them from the outside world. The vault at the bank, a safety deposit box, the safe in your basement — they all felt impenetrable; they made us feel secure. Then came debit and credit cards. These tools are designed to give flexible access to your accounts. In short, your assets can be anywhere.
The world changed, so necessarily, we changed.
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