Free Press
Marketing & Advertising
Read us for award-winning news.
Partner with us for our experience and reach.
Whether you are a new client building your brand or a global company seeking expansion into our market, our team of local experts will help you achieve your goals.
Audience Engagement
Free Press Readership
The Free Press’ print and digital audience is extensive. 1.1 million users visit the Free Press’ network of sites each month. In Winnipeg, 367,000 adults read the Free Press in print or digital format each week. That’s more than any other newspaper in Manitoba!
Sources:
Google Analytics Q3 2025 Monthly Average
Base: 803,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Fall 2025
46% of Winnipeg adults read Free Press print and digital products weekly. This is the best per capita readership of any English daily newspaper in a major Canadian city.
Base: 803,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Fall 2025
Print Audience
Free Press Readership
Education
High School
Graduate
Trade Diploma
or Other Certificate
University
Degree
Household Income
Under $50,000
$50,000 – $99,000
$100,000+
Age
Gender
48%Female
52%Male
Household Tenure
59%Own
Home
41%Rent
Base: 803,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Fall 2025
Some of the demographic percentages do not total 100% due to rounding
Digital Audience
Free Press Readership
Education
High School
Graduate
Trade Diploma
or Other Certificate
University
Degree
Household Income
Under $50,000
$50,000 – $99,000
$100,000+
Age
Gender
50%Female
49%Male
Household Tenure
60%Own
Home
41%Rent
Base: 803,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Fall 2025
Some of the demographic percentages do not total 100% due to rounding
FP Digital Services
Partner with us to unleash the full potential of your brand with our comprehensive and customized marketing solutions.
We don’t just sell products; we create holistic solutions that directly align with your objectives and goals, ensuring a strategic and purposeful approach to your marketing. Whether it’s enhancing brand visibility, driving sales, or fostering customer engagement, our tailored marketing is designed to propel your organization towards success.
- Owned and Operated – winnipegfreepress.com
- Brand safe engagement site
- High Impact Display Advertising
- Google Advertising
- AdWords
- Display
- YouTube
- Social Media Advertising
- Meta
- Social Media Management
- Local Search Optimization
- Web Development
Be Seen First
Wrap your message around the news.
A wrap in The Free Press is a premium advertising format that delivers unmatched visibility and impact by placing your brand message in the most prominent position readers see first.
2-Page Wrap
Includes a front page and page 2.
4-Page Wrap
Includes a front page, an inside spread that wraps around section, and a back cover.
FP Features celebrate the people, places, and stories that make Manitoba unique.
Thoughtfully produced and beautifully designed, they give readers meaningful content they love—and give advertisers a trusted space to reach engaged audiences.
- Partner to create your print/digital supplement or feature.
- Align your message with coffee table worthy magazines.
- Share content in supplements that dive into topics vital to Manitobans.
Created for print, enjoyed in digital too.
Sponsored Content
Tell your story
- Collaborate with our experts to create your own article.
- Publish across print, digital or FP Features for maximum reach.
- Amplify your message online and through social media for an even greater impact.
“We need to stop interrupting what people are interested in and be what people are interested in.”
– Craig Davis
Commercial
Print
Print. Promote. Perform.
Maximize: Multi-page flyers, magazines or single-page promos that reach your audience.
Stand Out: Banners, guides, menus—everything you need to stay on brand and on budget.
One-Stop Solution: From design to distribution, we make your print campaigns effortless
Flyer
Services
Print with us.
Deliver through us,
or choose the full package.
Our advanced delivery system– unique to the Free Press – can help you blanket the city or pinpoint one postal code.
And don’t forget to ask about our subscriber E-edition flyer add-on service!
Contact UsNewspaper Sections
Print Ad Sizes
Mobile & Desktop
Ad Units
Accepted file formats: jpg, gif, png, HTML5
Why use Bitly link:
Link Shortening:
Simplifies long URLs for easier sharing.
Analytics:
Provides detailed performance data, helping track audience engagement.
Customization:
Allows for branded, recognizable links.
Improved Sharing:
Easier to share across platforms without breaking.
Link Management:
Offers a dashboard to organize and manage links.
Integrations:
Connects with various applications to enhance marketing efforts.
Wallpaper
Specifications
winnipegfreepress.com
Best practices
Wallpapers will not display in their entirety on many screens. Please observe the guidelines to ensure effective delivery of your wallpaper on most screens.
Max file size:
300 kb (jpg or gif)
Ad unit available on home page or section only.
In-Stream
Video ads
winnipegfreepress.com
Ad sizes available for In-Stream
Video: Billboard, Tall Box and Big Box
Video specifications: YouTube hosted
Video length: Recommended maximum 1 minute
Aspect ratio: 16:9
Minimum width in ad: 300px
VIDEO AD SPECIFICATIONS:
Three components are needed for video ads: The static background graphic (jpg or gif), the video, and a YouTube video link.
Note – All videos will muted with volume controls. The reader has the option to click for sound.

Social Media
Campaigns
Facebook Video Ad Specs:
File type: MP4, MOV
Resolution: 1080x1080px (for desktop & mobile) & 1080x1920px (mobile only)
Max file size: 500 MB
Recommended Length:
30 seconds – 1 minute
Video thumbnail:
No more than 20% text
Facebook Ad Image:
File type: JPG, PNG
Resolution: 1080x1080px & 1080x1920px
Max file size: 2 MB
Instagram Video Ad Specs:
File type: MP4, MOV
Resolution: 1140×1800 px
Max length: 60 seconds
Max file size: 500 MB
Instagram Stories Video Ads:
File type: MP4, MOV
Dimensions: 1080×1920 px
Aspect ratio: 9:16
Max length: 15 seconds
Max file size: 500 MB
Instagram Image Ads:
File type: JPG, PNG
Resolution: 1080×1080 px
Aspect ratio: 1:1
Max file size: 2 MB
LinkedIn Image Ads:
File type: JPG, PNG
Resolution: 1200×1200
(square, desktop and mobile),
2430×4320 px
(vertical, mobile only)
Aspect Ratio:1:1 (square, desktop and mobile),
4:5 (vertical, mobile only)
Max file size: 1MB