Free Press

Marketing & Advertising

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Partner with us for our experience and reach.

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Audience Engagement

Free Press Readership

The Free Press’ print and digital audience is extensive. 1.1 million users visit the Free Press’ network of sites each month. In Winnipeg, 367,000 adults read the Free Press in print or digital format each week. That’s more than any other newspaper in Manitoba!

Sources:
Google Analytics Q3 2025 Monthly Average
Base: 803,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Fall 2025

Readership

Print Readership

Print & Digital Readership

Number of Adults
132,000 194,000
197,000 276,000
293,000 367,000

 

Free Press
Weekday Readership
Free Press
Saturday Readership
Free Press
Weekly Readership
46%

46% of Winnipeg adults read Free Press print and digital products weekly. This is the best per capita readership of any English daily newspaper in a major Canadian city.

Base: 803,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Fall 2025

Print Audience

Free Press Readership

Education

38%

High School
Graduate

29%

Trade Diploma
or Other Certificate

32%

University
Degree

Household Income

37%

Under $50,000

37%

$50,000 – $99,000

26%

$100,000+

Age

18-34 Years

34%

35-49 Years

23%

50-64 Years

17%

65+ Years

26%

Gender

48%Female

52%Male


Household Tenure

59%Own
Home

41%Rent

Base: 803,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Fall 2025
Some of the demographic percentages do not total 100% due to rounding

Digital Audience

Free Press Readership

Education

38%

High School
Graduate

25%

Trade Diploma
or Other Certificate

37%

University
Degree

Household Income

32%

Under $50,000

41%

$50,000 – $99,000

28%

$100,000+

Age

18-34 Years

32%

35-49 Years

26%

50-64 Years

20%

65+ Years

21%

Gender

50%Female

49%Male


Household Tenure

60%Own
Home

41%Rent

Base: 803,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Fall 2025
Some of the demographic percentages do not total 100% due to rounding

FP Digital Services

Partner with us to unleash the full potential of your brand with our comprehensive and customized marketing solutions.

We don’t just sell products; we create holistic solutions that directly align with your objectives and goals, ensuring a strategic and purposeful approach to your marketing. Whether it’s enhancing brand visibility, driving sales, or fostering customer engagement, our tailored marketing is designed to propel your organization towards success.

  • Owned and Operated – winnipegfreepress.com
    • Brand safe engagement site
    • High Impact Display Advertising
  • Google Advertising
    • AdWords
    • Display
    • YouTube
  • Social Media Advertising
    • Meta
    • LinkedIn
  • Social Media Management
  • Local Search Optimization
  • Web Development

Be Seen First

Wrap your message around the news.

A wrap in The Free Press is a premium advertising format that delivers unmatched visibility and impact by placing your brand message in the most prominent position readers see first.

2-Page Wrap

2-Page Wrap

Includes a front page and page 2.

4-Page Wrap

4-Page Wrap

Includes a front page, an inside spread that wraps around section, and a back cover.

FP Features

FP Features celebrate the people, places, and stories that make Manitoba unique.

Thoughtfully produced and beautifully designed, they give readers meaningful content they love—and give advertisers a trusted space to reach engaged audiences.

  • Partner to create your print/digital supplement or feature.
  • Align your message with coffee table worthy magazines.
  • Share content in supplements that dive into topics vital to Manitobans.
FP Features publications.

Created for print, enjoyed in digital too.

Commercial
Print

Print. Promote. Perform.

Maximize: Multi-page flyers, magazines or single-page promos that reach your audience.

Stand Out: Banners, guides, menus—everything you need to stay on brand and on budget.

One-Stop Solution: From design to distribution, we make your print campaigns effortless

Event and promotional guides
Free Press Flyer Services

Flyer
Services

Print with us.
Deliver through us,
or choose the full package.

Our advanced delivery system– unique to the Free Press – can help you blanket the city or pinpoint one postal code.

And don’t forget to ask about our subscriber E-edition flyer add-on service!

Contact Us

Newspaper Sections

Monday

Forward News
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • Commercial Real Estate
  • Manitoba Movers
Sports
  • Sports Record
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.
Arts & Life
  • Life/Health
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
  • Horoscopes

Tuesday

Forward News
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Arts & Life
  • Life/Health
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
  • Around Town
  • Horoscopes
Sports
  • Sports Record
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.

Wednesday

Forward News
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Arts & Life
  • Life/Food
  • Comics
  • Diversions
  • Miss Lonelyhearts
  • Horoscopes
Sports
  • Sports Record
  • T.V. Index
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.

Thursday

Forward News
There are 2 on Thursday
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Sports
  • Sports Record
  • Local Scene
Arts & Life
  • Arts/Theatre
  • What's Up
  • Comics & Diversions
  • T.V. Index
  • Miss Lonelyhearts
  • Horoscopes

Friday

Forward News
There are 2 on Friday
  • Top News
  • Manitoba
  • Editorials
  • Canada News
  • World News
City & Business
  • Local News
  • Marketplace
  • Business
  • FP Markets
  • Family Notices
  • Classified
  • Class. Home & Biz Dir.
  • Real Estate Listings
Arts & Life
  • Movie Reviews
  • CD Reviews
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
Sports
  • Sports Record
  • Local Scene

Saturday Edition

Forward News
There are 2 on Saturday
  • Top News
  • Manitoba
  • Canada News
  • Editorials
  • World News
Passages
  • A Life's Story
  • Obituaries
  • In Memoriams
City & Business
  • City News
  • Saturday Business
  • FP Markets
  • Money Matters
  • Working
  • World
  • Marketplace & Jobs
Weekend Review
  • Books
  • Entertainment
  • T.V. Index
Sports
  • Sports Record
  • Local Scene
  • Saturday Sports Special
49.8
  • A section that features everything from food, faith and fashion, to the pulse of Winnipeg.
Saturday Life
  • Entertainment
  • Family Notices
  • 2 Horoscopes
Homes
  • New Homes
  • Weekly Sold Feature
  • Real Estate Picture Listings
  • HomeStyle
  • Gardening
Destinations & Diversions
  • Travel
  • Weekend Comics
  • Puzzles
  • Weather is published daily
Close

Print Specs: 150 DPI, CMYK, PDF, EPS, JPG, PNG

Many other ad sizes available upon request. 1”=14ag.

Close

Mobile & Desktop
Ad Units

Free Press mobile and desktop ad units

Digital

Billboard: 970x250px
Max file size: 500 kb
Ad units available on every page.

Big Box: 300x250px
Max file size: 150 kb
Ad units available on every page.

Tall Box: 300x600px
Max file size: 250 kb
Units available on article pages.

Leaderboard: 728x90px
Max file size: 150 kb
Ad units available on every page.

Superboard: 970x90px
Max file size: 200 kb
Ad units available on every page.

Mobile

Mobile Banner: 320x50px
Max file size: 150 kb
Located at the top of the page.

Fixed Mobile Banner: 320x50px
Max file size: 50 kb
Sits above website content hugging the bottom of the screen.

In-Article Mobile Big Box: 300x250px
Max file size: 50 kb
Appears at the top of the story.

Mobile Tall Box: 300x600px
Max file size: 250 kb
Appears in-article, at the end of the story.

Interstitial Mobile: 320x480px
Max file size: 250 kb
Covers the majority
of the mobile screen.

Accepted file formats: jpg, gif, png, HTML5

Why use Bitly link:

Link Shortening:
Simplifies long URLs for easier sharing.

Analytics:
Provides detailed performance data, helping track audience engagement.

Customization:
Allows for branded, recognizable links.

Improved Sharing:
Easier to share across platforms without breaking.

Link Management:
Offers a dashboard to organize and manage links.

Integrations:
Connects with various applications to enhance marketing efforts.

Wallpaper
Specifications

winnipegfreepress.com

Best practices

Wallpapers will not display in their entirety on many screens. Please observe the guidelines to ensure effective delivery of your wallpaper on most screens.

Free Press wallpaper ad specifications

Max file size:
300 kb (jpg or gif)
Ad unit available on home page or section only.

Free Press wallpaper ad specifications
Free Press wallpaper ad specifications

In-Stream
Video ads

winnipegfreepress.com

Ad sizes available for In-Stream

Video: Billboard, Tall Box and Big Box

Video specifications: YouTube hosted

Video length: Recommended maximum 1 minute

Aspect ratio: 16:9

Minimum width in ad: 300px

VIDEO AD SPECIFICATIONS:

Three components are needed for video ads: The static background graphic (jpg or gif), the video, and a YouTube video link.

Note – All videos will muted with volume controls. The reader has the option to click for sound.

Free Press in-stream video big box ad specifications.
Free Press in-stream video tall box ad specifications.
Free Press in-stream video billboard ad specifications.