WEATHER ALERT

CBC nets record-breaking digital audiences for Tokyo Olympics

By: The Canadian Press Posted: Last Modified:

Advertisement

Advertise with us

TORONTO - The CBC is touting record-breaking digital audiences for the 2020 Tokyo Olympics.

Read this article for free:

or

Already have an account? Log in here »

To continue reading, please subscribe:

Subscribe and receive a limited-edition Free Press branded hat or tote.

Digital Subscription

One year of digital access for only $205*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*First annual payment billed as $205.00 + GST for one year. This annual subscription will automatically renew at $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

Hey there, time traveller!
This article was published 10/08/2021 (1805 days ago), so information in it may no longer be current.

TORONTO – The CBC is touting record-breaking digital audiences for the 2020 Tokyo Olympics.

The public broadcaster says its digital and streaming platforms netted more than 37 million video views since the beginning of the delayed Tokyo Games.

That’s up 62 per cent over the 2018 Pyeongchang Games, which had a similar time difference of 11 to 16 hours for viewers in time zones across Canada.

Members of the Canadian women’s soccer team watch the flag rise after being presented with their gold medals at the Tokyo Olympics in Tokyo, Japan on Friday August 6, 2021. The CBC is touting record-breaking digital audiences for the 2020 Tokyo Olympics, while television viewership ranked it the most-watched network in Canada throughout the Games. THE CANADIAN PRESS/ Frank Gunn
Members of the Canadian women’s soccer team watch the flag rise after being presented with their gold medals at the Tokyo Olympics in Tokyo, Japan on Friday August 6, 2021. The CBC is touting record-breaking digital audiences for the 2020 Tokyo Olympics, while television viewership ranked it the most-watched network in Canada throughout the Games. THE CANADIAN PRESS/ Frank Gunn

The numbers from Adobe Analytics also show that 61 per cent of those digital views were from live programming, indicating online audiences don’t just watch pre-recorded content.

On the TV side, the CBC says 28 million viewers — 74 per cent of all Canadians — tuned in for CBC/Radio-Canada’s coverage.

It’s tough to measure the Tokyo Games against the Rio Summer Games in 2016, due to the time difference, changing TV landscape, shifting viewer habits and challenges of COVID-19, which resulted in fewer athletes participating and virtually no spectators in the stands.

But for comparison, the CBC says its all-day Olympics audience was more than six times higher than the 2020/21 regular season audience.

It says its largest growth was from morning and overnight audiences.

CBC says its most-watched moment of the Games was for women’s soccer on Aug. 6, the day of Canada’s gold medal win over Sweden.

That’s when it saw 725,000 live video views on digital platforms, the highest one-day total on record for CBC, and a peak TV audience of 4.4 million.

The CBC is the Canadian broadcast rights holder to the Olympics through 2024.

This report by The Canadian Press was first published Aug. 10, 2021.

Related Articles

Aurélie Rivard on Tokyo medal haul, what's next
Paralympian Aurelie Rivard holds her five Paralympic swimming medals at a news conference, Wednesday, September 8, 2021 in Montreal. Rivard won two gold, a silver and two bronze medals at the 2020 Tokyo Games.THE CANADIAN PRESS/Ryan Remiorz
Broadcasters urged to cancel plans to cover Beijing Olympics
FILE - In this Feb. 3, 2021, file photo, exile Tibetans use the Olympic Rings as a prop as they hold a street protest against the holding of 2022 Winter Olympics in Beijing in Dharmsala, India. Some of the world’s largest broadcasters including American network NBC are being asked to cancel plans to cover the 2022 Winter Olympics in Beijing over alleged human rights abuses in the country. The Games open on Feb. 4. (AP Photo/Ashwini Bhatia, File)
From battlefield to Tokyo: Combat vets vie at Paralympics
Freddie De Los Santos kisses his wife, Jeanette, at their home in Hopewell Junction, N.Y., on Wednesday, Aug. 19, 2021. “I function pretty well right now, but it hasn’t been easy,” he says. He credits psychotherapy, along with a deep Christian faith, a very patient family, a love for painting, and cycling. (AP Photo/Emilio Morenatti)
Humphries, Jones named to US bobsled team
FILE - In this Feb. 5, 2021, file photo, Kaillie Humphries and Lolo Jones, of the United States, start during the two-women's bobsled race at the Bobsled and Skeleton World Championships in Altenberg, Germany. Reigning women’s world bobsled champion and three-time Olympic medalist Humphries has asked the International Olympic Committee for a solution that would allow her to compete in this winter’s Beijing Games even though her American citizenship will not be finalized. (AP Photo/Matthias Schrader, File)
Most unique Paralympic Games ever come to a close Riech races to 1,500 gold in his Paralympic debut Lakatos to carry Canada's flag in closing ceremony ‘I felt like I had failed.’ Aurélie Rivard turned bitter disappointment into five medals at Tokyo Paralympics
BEHROUZ MEHRI - AFP via GETTY IMAGES Canada's Aurelie Rivard celebrates after winning the women's 400-metre freestyle S10 swimming final during the Tokyo 2020 Paralympic Games on Wednesday.
Canada's Dorris wins Paralympic gold
Canada's Danielle Dorris checks her time after winning a gold medal in the women's 50m butterfly at the 2020 Paralympic Games in Tokyo, Japan on Friday, Sept.3, 2021. THE CANADIAN PRESS/HO-Canadian Paralympic Committee-Scott Grant MANDATORY CREDIT
Rivard, Lakatos race to silver medals in Tokyo
Canada's Aurelie Rivard celebrates after winning silver in the women's 100m backstroke at the 2020 Paralympic Games in Tokyo, Japan, Thursday, Sept.2, 2021. Rivard, a 25-year-old from Saint-Jean-sur-Richelieu, Que., was second in the 100-metre backstroke, roaring back after touching the wall in fifth at the halfway point. The medal was her fifth in Tokyo. THE CANADIAN PRESS/HO-Canadian Paralympic Committee/Scott Grant MANDATORY CREDIT
Malaysian shot putter disqualified after winning gold medal
FILE - In this Tuesday, Aug. 31, 2021, file photo, Muhammad Ziyad Zolkefli of Malaysia reacts after competing in the men's shot put F20 final during the Tokyo 2020 Paralympics Games at the National Stadium in Tokyo. Zolkefli appeared to have won gold in the shot put in the F20 class. But after the victory on Tuesday, he was disqualified because he had shown up late for the competition. (AP Photo/Eugene Hoshiko, File)

Advertisement Advertise With Us

Advertisement Advertise With Us

Report Error Submit a Tip

Advertisement

Learn more about Winnipeg Free Press Advertising solutions

More Stories

Bishnoi Gang active in Manitoba

Erik Pindera 4 minute read 2:01 AM CDT

The Bishnoi Gang, which is run by a convicted gangster from his prison cell in India, appears to have gained a foothold in Manitoba.

A civil forfeiture lawsuit filed in the Court of King’s Bench this month has revealed a 36-year-old man, who was arrested this year, had claimed he is a member of the Bishnoi Gang when he tried to extort cash from a Winnipeg resident.

Arshdeep Singh Brar was arrested by Winnipeg Police Service officers in Headingley on March 3 and charged with extortion and two firearms offences, says the claim.

The victim, identified in the court documents as a man of South Asian descent, had gone to police.

Letters, Aug. 14

7 minute read Monday, Aug. 14, 2023

Pothole move risky

Re: Seeds of ‘gentle activism’: flower pot(holes) protest state of city road (Aug. 10)

Sure it looks like fun and a novel way to garner attention to potholes by planting flowers in them. Being polite and not raining on anyone’s parade, the City and the media did not mention the serious liability issues associated with such actions.

If a motorist lost control of his vehicle because of driving over these flowers and crashed into a house, ran over a pedestrian, child or pet on the boulevard, the planter of the flowers would be liable and could be sued. The City has to give written permission before citizens can alter city property and if permission was given for this stunt, the City would then become liable.

Fact Check

1 minute read Thursday, Nov. 30, 2023

Fact Check

Having problems with the form?Contact Us Directly |

MIKAELA MACKENZIE / WINNIPEG FREE PRESS Cleaning carts at the Winnipeg James Armstrong Richardson International Airport.

Sanitation front and centre at Winnipeg's airport

Ben Waldman 6 minute read Preview

Sanitation front and centre at Winnipeg's airport

Ben Waldman 6 minute read Wednesday, Jul. 8, 2020

Weeks before COVID-19 touched down in Manitoba, it was on the radar at Winnipeg’s Richardson International Airport.

Darryl Dowd, the vice-president of operations for the Winnipeg Airports Authority, was watching with keen interest what was transpiring in early hotspots for the novel coronavirus. As someone who started his career during the SARS outbreak, Dowd understood even far-seeming threats were never so far off.

“When we first heard of COVID, we increased the frequency of our cleaning, focusing on high-touch areas of the office, elevator buttons, railings,” Dowd said this week near the check-in kiosks.

That was in early February, and the cleaning hasn’t stopped since at the nine-year-old airport, where reduced traffic hasn’t meant cleaning less, but it has meant cleaning smarter, Dowd said.

Read
Wednesday, Jul. 8, 2020
In addition to his fees, Gordon Campbell's commission racked up more than $76,000 in expenses, pushing the total cost to $670,755. (Dan Janisse / Postmedia files)

Opposition MLAs decry Campbell’s compensation

Larry Kusch 5 minute read Preview

Opposition MLAs decry Campbell’s compensation

Larry Kusch 5 minute read Tuesday, Mar. 3, 2020

Former B.C. premier Gordon Campbell received nearly $600,000 in consulting fees for about five months' work as head of a commission examining Manitoba Hydro megaprojects before stepping down in February 2019, the Free Press has learned.

According to documents obtained through freedom of information legislation, Campbell billed the government for $593,962 for work done between September 2018 and February 2019. His appointment was announced in October 2018.

Campbell relinquished the role a few days after a British newspaper reported he was the subject of a sexual assault investigation being conducted by London police.

In addition to his fees, Campbell's commission racked up more than $76,000 in expenses, pushing the total cost to $670,755.

Read
Tuesday, Mar. 3, 2020
A crate of lobsters is shown in Halifax on Friday, Oct. 16, 2020. THE CANADIAN PRESS /Andrew Vaughan

Lobster and crab harvesters push back against ‘red list’ meant to help right whales

Hina Alam, The Canadian Press 5 minute read Preview

Lobster and crab harvesters push back against ‘red list’ meant to help right whales

Hina Alam, The Canadian Press 5 minute read Tuesday, Sep. 20, 2022

It is disappointing that crustaceans have been added to a so-called "red list" of seafood to avoid as a way of protecting endangered whales, Canadian lobster and crab harvesters said Tuesday.

A recent report by California-based Seafood Watch, a group that monitors global harvesting of fish and crustaceans, said lobster and crab fishing industries are a menace to the endangered North Atlantic right whale because the animals get entangled in fishing gear.

Geoff Irvine, executive director of the Lobster Council of Canada, says the red-listing does not take into account the "significant efforts" being made by Canadian lobster harvesters to avoid entanglements with the whales.

"We have an extensive program where when we see a single whale, we close all the fishing around that whale for a period until the whale leaves," he said in an interview Tuesday.

Read
Tuesday, Sep. 20, 2022