The Free Press

Marketing & Advertising

Partner with us for our experience and reach

We connect brands to Winnipeg’s most engaged audience

Averaging over 2 million unique visitors monthly

Averaging over 28 million page views
monthly

Averaging over 18 million subscriber page views monthly

We make it easy to reach your target market

Our online campaign builder makes it easy to create and launch digital advertising campaigns, with a built-in creative tool that lets you design professional ads in minutes.

Create your campaign

Read us for award-winning news.

Partner with us for our experience and reach.

Whether you’re a new business building brand awareness or an established global company expanding into our market, our team of local experts is here to help you achieve your advertising goals.

Audience Engagement

Free Press Readership

The Free Press’ print and digital audience is extensive. 1.2 million users visit the Free Press’ network of sites each month. In Winnipeg, 353,000 adults read the Free Press in print or digital format each week. That’s more than any other newspaper in Manitoba!

Sources:
Google Analytics Q1 2026 Monthly Average
Base: 802,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Spring 2026

Readership

Print Readership

Print & Digital Readership

Number of Adults
119,000 175,000
181,000 272,000
257,000 353,000

 

Free Press
Weekday Readership
Free Press
Saturday Readership
Free Press
Weekly Readership
44%

44% of Winnipeg adults read Free Press print and digital products weekly. This is the best per capita readership of any English daily newspaper in a major Canadian city.

Base: 802,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Spring 2026

Print Audience

Free Press Readership

Education

33%

High School
Graduate

35%

Trade Diploma
or Other Certificate

32%

University
Degree

Household Income

39%

Under $50,000

35%

$50,000 – $99,000

26%

$100,000+

Age

18-34 Years

36%

35-49 Years

23%

50-64 Years

15%

65+ Years

26%

Gender

48%Female

52%Male


Household Tenure

62%Own
Home

39%Rent

Base: 802,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Spring 2026
Some of the demographic percentages do not total 100% due to rounding

Digital Audience

Free Press Readership

Education

33%

High School
Graduate

29%

Trade Diploma
or Other Certificate

37%

University
Degree

Household Income

36%

Under $50,000

40%

$50,000 – $99,000

24%

$100,000+

Age

18-34 Years

29%

35-49 Years

26%

50-64 Years

21%

65+ Years

24%

Gender

48%Female

52%Male


Household Tenure

60%Own
Home

40%Rent

Base: 802,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Spring 2026
Some of the demographic percentages do not total 100% due to rounding

FP Digital Services

Let our experts unleash the full potential of your brand with our customized marketing solutions.

We don’t just offer advertising products; we build customized marketing solutions that help you achieve your goals. By combining strategy, creativity, and local expertise, we create campaigns that increase brand awareness, drive sales, and strengthen customer engagement, delivering results that move your business forward.

  • Owned and Operated – winnipegfreepress.com
    • Brand safe engagement site
    • High Impact Display Advertising
  • Google Advertising
    • AdWords
    • Display
    • YouTube
  • Social Media Advertising
    • Meta
    • LinkedIn
  • Social Media Management
  • Local Search Optimization
  • Web Development

Be Seen First

Wrap your message around the news.

A wrap in The Free Press is a premium advertising format that delivers unmatched visibility and impact by placing your brand message in the most prominent position readers see first.

2-Page Wrap

2-Page Wrap

Includes a front page and page 2.

4-Page Wrap

4-Page Wrap

Includes a front page, an inside spread that wraps around section, and a back cover.

FP Features

Showcase the people, places, and stories that define Manitoba.

Through high-quality storytelling and exceptional design, these premium publications engage readers and provide advertisers with a credible, brand-safe environment to reach valuable audiences.

  • Create a custom print and digital feature tailored to your goals.
  • Position your brand alongside trusted, award-worthy content.
  • Connect with readers through in-depth coverage of topics that matter most to Manitobans.
FP Features publications.

Beautiful in print. Powerful in digital.

Custom
Print

Print. Promote. Perform.

Maximize: Multi-page flyers, magazines or single-page promos that reach your audience.

Stand Out: Banners, guides, menus—everything you need to stay on brand and on budget.

One-Stop Solution: From design to distribution, we make your print campaigns effortless

Event and promotional guides

Newspaper Sections

Monday

Forward News
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • Commercial Real Estate
  • Manitoba Movers
Sports
  • Sports Record
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.
Arts & Life
  • Life/Health
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
  • Horoscopes

Tuesday

Forward News
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Arts & Life
  • Life/Health
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
  • Around Town
  • Horoscopes
Sports
  • Sports Record
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.

Wednesday

Forward News
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Arts & Life
  • Life/Food
  • Comics
  • Diversions
  • Miss Lonelyhearts
  • Horoscopes
Sports
  • Sports Record
  • T.V. Index
  • Local Scene
  • Family Notices
  • Classified Marketplace
  • Class. Home & Biz Dir.

Thursday

Forward News
There are 2 on Thursday
  • Top News
  • Manitoba
  • Canada News
  • World News
  • Editorials
City & Business
  • Local News
  • Business
  • FP Markets
Sports
  • Sports Record
  • Local Scene
Arts & Life
  • Arts/Theatre
  • What's Up
  • Comics & Diversions
  • T.V. Index
  • Miss Lonelyhearts
  • Horoscopes

Friday

Forward News
There are 2 on Friday
  • Top News
  • Manitoba
  • Editorials
  • Canada News
  • World News
City & Business
  • Local News
  • Marketplace
  • Business
  • FP Markets
  • Family Notices
  • Classified
  • Class. Home & Biz Dir.
  • Real Estate Listings
Arts & Life
  • Movie Reviews
  • CD Reviews
  • T.V. Index
  • Comics
  • Diversions
  • Miss Lonelyhearts
Sports
  • Sports Record
  • Local Scene

Saturday Edition

Forward News
There are 2 on Saturday
  • Top News
  • Manitoba
  • Canada News
  • Editorials
  • World News
Passages
  • A Life's Story
  • Obituaries
  • In Memoriams
City & Business
  • City News
  • Saturday Business
  • FP Markets
  • Money Matters
  • Working
  • World
  • Marketplace & Jobs
Weekend Review
  • Books
  • Entertainment
  • T.V. Index
Sports
  • Sports Record
  • Local Scene
  • Saturday Sports Special
49.8
  • A section that features everything from food, faith and fashion, to the pulse of Winnipeg.
Saturday Life
  • Entertainment
  • Family Notices
  • 2 Horoscopes
Homes
  • New Homes
  • Weekly Sold Feature
  • Real Estate Picture Listings
  • HomeStyle
  • Gardening
Destinations & Diversions
  • Travel
  • Weekend Comics
  • Puzzles
  • Weather is published daily
Close

Print Specs: 150 DPI, CMYK, PDF, EPS, JPG, PNG

Many other ad sizes available upon request. 1”=14ag.

Close

Mobile & Desktop
Ad Units

Free Press mobile and desktop ad units

Digital

Billboard: 970x250px
Max file size: 500 kb
Ad units available on every page.

Big Box: 300x250px
Max file size: 150 kb
Ad units available on every page.

Tall Box: 300x600px
Max file size: 250 kb
Units available on article pages.

Leaderboard: 728x90px
Max file size: 150 kb
Ad units available on every page.

Superboard: 970x90px
Max file size: 200 kb
Ad units available on every page.

Mobile

Mobile Banner: 320x50px
Max file size: 150 kb
Located at the top of the page.

Fixed Mobile Banner: 320x50px
Max file size: 50 kb
Sits above website content hugging the bottom of the screen.

In-Article Mobile Big Box: 300x250px
Max file size: 50 kb
Appears at the top of the story.

Mobile Tall Box: 300x600px
Max file size: 250 kb
Appears in-article, at the end of the story.

Interstitial Mobile: 320x480px
Max file size: 250 kb
Covers the majority
of the mobile screen.

Accepted file formats: jpg, gif, png, HTML5

Why use Bitly link:

Link Shortening:
Simplifies long URLs for easier sharing.

Analytics:
Provides detailed performance data, helping track audience engagement.

Customization:
Allows for branded, recognizable links.

Improved Sharing:
Easier to share across platforms without breaking.

Link Management:
Offers a dashboard to organize and manage links.

Integrations:
Connects with various applications to enhance marketing efforts.

Wallpaper
Specifications

winnipegfreepress.com

Best practices

Wallpapers will not display in their entirety on many screens. Please observe the guidelines to ensure effective delivery of your wallpaper on most screens.

Free Press wallpaper ad specifications

Max file size:
300 kb (jpg or gif)
Ad unit available on home page or section only.

Free Press wallpaper ad specifications
Free Press wallpaper ad specifications

In-Stream
Video ads

winnipegfreepress.com

Ad sizes available for In-Stream

Video: Billboard, Tall Box and Big Box

Video specifications: YouTube hosted

Video length: Recommended maximum 1 minute

Aspect ratio: 16:9

Minimum width in ad: 300px

VIDEO AD SPECIFICATIONS:

Three components are needed for video ads: The static background graphic (jpg or gif), the video, and a YouTube video link.

Note – All videos will muted with volume controls. The reader has the option to click for sound.

Free Press in-stream video big box ad specifications.
Free Press in-stream video tall box ad specifications.
Free Press in-stream video billboard ad specifications.