Marketing & Advertising
Partner with us for our experience and reach
We connect brands to Winnipeg’s most engaged audience
Averaging over 2 million unique visitors monthly
Averaging over 28 million page views
monthly
Averaging over 18 million subscriber page views monthly
We make it easy to reach your target market
Our online campaign builder makes it easy to create and launch digital advertising campaigns, with a built-in creative tool that lets you design professional ads in minutes.
Create your campaignRead us for award-winning news.
Partner with us for our experience and reach.
Whether you’re a new business building brand awareness or an established global company expanding into our market, our team of local experts is here to help you achieve your advertising goals.
Audience Engagement
Free Press Readership
The Free Press’ print and digital audience is extensive. 1.2 million users visit the Free Press’ network of sites each month. In Winnipeg, 353,000 adults read the Free Press in print or digital format each week. That’s more than any other newspaper in Manitoba!
Sources:
Google Analytics Q1 2026 Monthly Average
Base: 802,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Spring 2026
44% of Winnipeg adults read Free Press print and digital products weekly. This is the best per capita readership of any English daily newspaper in a major Canadian city.
Base: 802,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Spring 2026
Print Audience
Free Press Readership
Education
High School
Graduate
Trade Diploma
or Other Certificate
University
Degree
Household Income
Under $50,000
$50,000 – $99,000
$100,000+
Age
Gender
48%Female
52%Male
Household Tenure
62%Own
Home
39%Rent
Base: 802,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Spring 2026
Some of the demographic percentages do not total 100% due to rounding
Digital Audience
Free Press Readership
Education
High School
Graduate
Trade Diploma
or Other Certificate
University
Degree
Household Income
Under $50,000
$50,000 – $99,000
$100,000+
Age
Gender
48%Female
52%Male
Household Tenure
60%Own
Home
40%Rent
Base: 802,000 Winnipeg Adults, Source: Vividata SCC | Study of the Canadian Consumer Spring 2026
Some of the demographic percentages do not total 100% due to rounding
FP Digital Services
Let our experts unleash the full potential of your brand with our customized marketing solutions.
We don’t just offer advertising products; we build customized marketing solutions that help you achieve your goals. By combining strategy, creativity, and local expertise, we create campaigns that increase brand awareness, drive sales, and strengthen customer engagement, delivering results that move your business forward.
- Owned and Operated – winnipegfreepress.com
- Brand safe engagement site
- High Impact Display Advertising
- Google Advertising
- AdWords
- Display
- YouTube
- Social Media Advertising
- Meta
- Social Media Management
- Local Search Optimization
- Web Development
Be Seen First
Wrap your message around the news.
A wrap in The Free Press is a premium advertising format that delivers unmatched visibility and impact by placing your brand message in the most prominent position readers see first.
2-Page Wrap
Includes a front page and page 2.
4-Page Wrap
Includes a front page, an inside spread that wraps around section, and a back cover.
Showcase the people, places, and stories that define Manitoba.
Through high-quality storytelling and exceptional design, these premium publications engage readers and provide advertisers with a credible, brand-safe environment to reach valuable audiences.
- Create a custom print and digital feature tailored to your goals.
- Position your brand alongside trusted, award-worthy content.
- Connect with readers through in-depth coverage of topics that matter most to Manitobans.
Beautiful in print. Powerful in digital.
Sponsored Content
Tell your story
- Collaborate with our experts to create your own article.
- Publish across print, digital or FP Features for maximum reach.
- Amplify your message online and through social media for an even greater impact.
“We need to stop interrupting what people are interested in and be what people are interested in.”
– Craig Davis
A powerful way to connect
Sponsored content offers a unique opportunity to tell your story in a compelling, authentic way.
Sponsored content blends seamlessly with editorial, giving readers valuable insights while showcasing your expertise, services or products. Whether you want to highlight innovative products, share success stories or position your brand as a trusted resource, The Free Press can help bring your vision to life.
Our team can also provide professional writing, photography and design services, if needed, to ensure your message is polished, engaging and visually striking.
This is your chance to stand out and make a lasting impression.
Custom
Print
Print. Promote. Perform.
Maximize: Multi-page flyers, magazines or single-page promos that reach your audience.
Stand Out: Banners, guides, menus—everything you need to stay on brand and on budget.
One-Stop Solution: From design to distribution, we make your print campaigns effortless
Newspaper Sections
Print Ad Sizes
Mobile & Desktop
Ad Units
Accepted file formats: jpg, gif, png, HTML5
Why use Bitly link:
Link Shortening:
Simplifies long URLs for easier sharing.
Analytics:
Provides detailed performance data, helping track audience engagement.
Customization:
Allows for branded, recognizable links.
Improved Sharing:
Easier to share across platforms without breaking.
Link Management:
Offers a dashboard to organize and manage links.
Integrations:
Connects with various applications to enhance marketing efforts.
Wallpaper
Specifications
winnipegfreepress.com
Best practices
Wallpapers will not display in their entirety on many screens. Please observe the guidelines to ensure effective delivery of your wallpaper on most screens.
Max file size:
300 kb (jpg or gif)
Ad unit available on home page or section only.
In-Stream
Video ads
winnipegfreepress.com
Ad sizes available for In-Stream
Video: Billboard, Tall Box and Big Box
Video specifications: YouTube hosted
Video length: Recommended maximum 1 minute
Aspect ratio: 16:9
Minimum width in ad: 300px
VIDEO AD SPECIFICATIONS:
Three components are needed for video ads: The static background graphic (jpg or gif), the video, and a YouTube video link.
Note – All videos will muted with volume controls. The reader has the option to click for sound.
Social Media
Campaigns
Facebook Video Ad Specs:
File type: MP4, MOV
Resolution: 1080x1080px (for desktop & mobile) & 1080x1920px (mobile only)
Max file size: 500 MB
Recommended Length:
30 seconds – 1 minute
Video thumbnail:
No more than 20% text
Facebook Ad Image:
File type: JPG, PNG
Resolution: 1080x1080px & 1080x1920px
Max file size: 2 MB
Instagram Video Ad Specs:
File type: MP4, MOV
Resolution: 1140×1800 px
Max length: 60 seconds
Max file size: 500 MB
Instagram Stories Video Ads:
File type: MP4, MOV
Dimensions: 1080×1920 px
Aspect ratio: 9:16
Max length: 15 seconds
Max file size: 500 MB
Instagram Image Ads:
File type: JPG, PNG
Resolution: 1080×1080 px
Aspect ratio: 1:1
Max file size: 2 MB
LinkedIn Image Ads:
File type: JPG, PNG
Resolution: 1200×1200
(square, desktop and mobile),
2430×4320 px
(vertical, mobile only)
Aspect Ratio:1:1 (square, desktop and mobile),
4:5 (vertical, mobile only)
Max file size: 1MB