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Beausejour biz has a bit of everything and a lot of buzz

BEAUSEJOUR — Andrea Swain, co-owner of Pennyweight Market, a combination bulk food outlet, ice cream parlour and good, old-fashioned general store situated in Beausejour, laughingly opines that one of the challenges of launching a new venture in a small community such as theirs is that “everybody in town knows your business.”

Among the benefits? That’s easy, she says: everybody in town knows your business.

Not long after they acquired the space four summers ago, rumours abounded as to what it was going to be when it reopened, Swain continues, seated next to her associates Kimberley Friesen and Laurie McLean, inside their cute-as-a-button shop at 802 Park Ave. The previous owner had been around for more than 20 years, and ice cream and milk shakes were two of her main drawing cards, so there was some concern — OK, a lot — on the part of the high school students down the street that the three of them were going to turn it into a (here she lowers her voice to a whisper) health-food store.

Friesen, who, like Swain, grew up in Beausejour, located 45 kilometres northeast of Winnipeg, was at a neighbourhood pool party in July 2017, a few weeks before Pennyweight’s grand opening. She recalls being peppered with questions, including one from a 10-year-old girl splashing about in the shallow end who was under the impression the former locale’s beloved “candy island” was about to become a thing of the past. The second Friesen told the youngster not to worry, that the colourful array of gummies, licorice and chocolates wasn’t going anywhere, she came bounding out of the pool to give her a big, albeit wet, hug.

Danielle Da Silva

Danielle Da Silva is a general assignment reporter.

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