Interesting choice of words

Google study in search trends offers insight into Canadian phrasing

Advertisement

Advertise with us

‘We’ve finished our spongee game. Let’s grab a fat boy before we hit the parkade.”

Read this article for free:


By clicking the button above, an account will be created and you will begin to receive some of our recommended newsletters. You may opt out of any newsletter by visiting your Email and Communication Preferences page or by clicking "unsubscribe" at the bottom of any email.

or

Already have an account? Log in here »

To continue reading, please subscribe:

Digital Subscription

One year of digital access for only $1.44 a week*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles

*Billed as $5.77 plus GST every four weeks. After 52 weeks, price increases to the regular rate of $19.95 plus GST every four weeks. Offer available to new and qualified returning subscribers only. Cancel any time.

To continue reading, please subscribe:

Add Free Press access to your Brandon Sun subscription for only an additional

$1 for the first 4 weeks*

  • Enjoy unlimited reading on winnipegfreepress.com
  • Read the E-Edition, our digital replica newspaper
  • Access News Break, our award-winning app
  • Play interactive puzzles
Start now

*Your next Brandon Sun subscription payment will increase by $1.00 and you will be charged $17.95 plus GST for four weeks. After four weeks, your payment will increase to $24.95 plus GST every four weeks.

‘We’ve finished our spongee game. Let’s grab a fat boy before we hit the parkade.”

Or how about: “Put your garbage mitts on to clean the eavestroughs before the wedding social.”

These are phrases that could only be uttered by a Manitoban. But, while the fat boy and wedding social’s hometown origin stories are as solidified as honey dill, other Manitobanisms which have been identified by Google may come as a surprise.

“I’ve never used ‘parkade’ in my life before, so that’s why it’s so funny,” says Simon Langlois, a Montreal-based search trends expert at Google.

“But we compared ‘parkade’ and ‘parking garage,’ and ‘parkade’ accounts for 84 per cent of comparative search interest in Manitoba.”

According to the Dictionary of Canadianisms on Historical Principles, the term — a portmanteau of “parking” and “arcade” — has roots in American English but gained traction in Western Canada after it was prominently used by the Hudson’s Bay Company in the post-war era.

Add it to the list of HBC relics, then — alongside historic charters, colonial paintings and other artifacts — that continue to circulate in Winnipeg after the company’s official closure on June 1, 2025.

Langlois has been thinking a lot about Canadianisms, Manitobanisms and Quebecisms recently. As part of Google Canada’s 25th anniversary, he and his colleagues have been researching what a quarter-century of collective Canadian Google search history can reveal about the words Canadians use and the regional customs behind them.

“Search offers a unique lens into the words, the traditions and the cultural references that connect communities and that reflect regional identity across the country,” he says.

John Calogeris, an owner of VJ’s Drive-In burger joint on Main Street near Broadway, is proud to hear that “fat boy” — a Winnipeg hamburger heavy with a distinct chili sauce — continues to be a popular search item here.

“It’s been around forever, my friend. I’ve been doing this since I was 16 or 17 years old. I’m with my cousins; they’re my partners, too. It’s not just me. We have our staff, our loyal staff. We’ve been doing this for about 43 years now,” he says.

“This is where it originated, my friend, right here.”

Langlois has yet to try the signature Winnipeg burger, and it may not be a shock that it doesn’t sound like he’s ever heard of “spongee,” a variant of hockey using a sponge puck played almost exclusively in Winnipeg, until it popped up in his research.

However, his unfamiliarity with “eavestrough” may surprise, especially if we mistakenly assume it’s used widely outside our neck of the woods.

According to the latest edition of the Dictionary of Canadianisms, the term is likewise American in origin — its first citation is in Herman Melville’s 1851 novel Moby-Dick — but today is “25 times more common in Canadian English than in American English.”

And it appears to enjoy special currency on the Prairies.

“Most of the other provinces will use ‘(rain) gutter’, except Saskatchewan and Manitoba. B.C. favours ‘gutter’ at 91 per cent, so that’s a big difference,” Langlois says.

Daniel Christopher has worked in eavestroughing for several years but had a lost-in-translation moment a few years ago with his Japanese partner when it came to explaining his livelihood.

“She doesn’t understand the term ‘eavestroughing,’ so I go to translate it and I was pretty surprised to find it was regional because I’d been doing (eavestroughing) for seven or eight years and my dad had done it about 48 years,” says Christopher, an owner of Gutter-Tech Eavestroughing Ltd.

“I also realize that Winnipeggers and, maybe Canadians generally, we’ll measure distance in time — like ‘it’s five minutes up the road.’ That was hard to explain to her at first, too.”

“Pop,” “two-four,” “serviette,” “mickey,” “toque,” (an anglicized spelling of the French “tuque”) “runners” — there are many regionally specific terms and sayings that unite anglophone Canadians.

Langlois says that a lesser-known one is “pencil crayon,” in contrast with the more American “coloured pencils,” which is also reflected in Google Trends research.

How well do American manufacturers respond to such regional idiosyncrasies?

Search Google Images for “Crayola pencil crayons” and you’ll find boxes clearly marketed to Canada, with one reading: “Coloured Pencils/Crayons de Couleur.”

While respecting Canada’s bilingualism and our spelling of “colour,” does Crayola’s subtle lack of linguistic accommodation here go beyond omitting “pencil crayons”?

“What’s funny is that I’m thinking about what I was seeing (in Quebec) when I grew up, and it was ‘crayon à colorier,’” says Langlois. “‘Crayon à colorier’ or ‘crayon couleur’ — it’s like we say both, but some people will say, ‘crayon à colorier.’”

Langlois recognizes that there are real limits to what Google Trends can tell us sociologically. It’s useful for picking out patterns but not necessarily explaining why people are searching for a term or what they mean by it.

“It doesn’t really tell us the way that people talk in their daily lives, or we don’t know if maybe they search something because this is what’s going to be easier to search on the internet, right?” he says.

“It happens often for me that I will search for a term in English because I know there’s more information about everything in English on the internet.”

This point may seem to encourage a broader concern that the internet is, in fact, flattening out regional speech patterns. The loss of some cultural distinctiveness may be the price of greater interconnectivity.

Our Google search trend expert offers a more techno-optimistic outlook.

“Regional identity remains strong, so you will continue to search for the words that you’ve been speaking with or that you’ve learned. (Google) search reflects the traditions, the foods, the language that make communities unique and I think that’s really where it finds beauty,” Langlois says.

Calogeris makes a similar point in a more local accent: “Winnipeg is unique in itself with its attitude and its mentality. It’s a whole different animal altogether, brother. When your cage is up for eight months in the winter, that changes your perspective on a lot of things.”

conrad.sweatman@winnipegfreepress.com

Conrad Sweatman

Conrad Sweatman is an arts reporter and feature writer. Before joining the Free Press full-time in 2024, he worked in the U.K. and Canadian cultural sectors, freelanced for outlets including The Walrus, VICE and Prairie Fire. Read more about Conrad.

Our newsroom depends on a growing audience of readers to power our journalism. If you are not a paid reader, please consider becoming a subscriber.

Our newsroom depends on its audience of readers to power our journalism. Thank you for your support.

Report Error Submit a Tip

More Stories

Submit a news tip

1 minute read Monday, Mar. 16, 2026

Submit a news tip

The poppy is not an apolitical symbol

Ian Cosh 4 minute read 2:00 AM EST

For many Canadians, the remembrance poppy is sacred. Any restriction on wearing it is bound to touch a nerve.

Last year, Nova Scotia’s judiciary did exactly that. To preserve an “unbiased and neutral space,” staff were told they needed permission before wearing one in court.

Premier Tim Houston called the rule “disgusting.” The poppy, he insisted, is “not a political statement.”

Former Alberta premier Jason Kenney went further, declaring that remembrance is “pre-political,” a duty binding Canadians across generations.

Finland's leaders call for NATO membership 'without delay'

Jari Tanner, The Associated Press 6 minute read Preview

Finland's leaders call for NATO membership 'without delay'

Jari Tanner, The Associated Press 6 minute read Thursday, May. 12, 2022

HELSINKI (AP) — Finland’s leaders said Thursday they’re in favor of rapidly applying for NATO membership, paving the way for a historic expansion of the alliance that could deal a serious blow to Russia as its military struggles with its war in Ukraine.

The dramatic move by Finland was announced by President Sauli Niinisto and Prime Minister Sanna Marin. It means that Finland is all but certain to join NATO, though a few steps remain before the application process can begin. Neighboring Sweden is expected to decide on joining NATO in coming days.

“NATO membership would strengthen Finland’s security. As a member of NATO, Finland would strengthen the entire defence alliance,” Niinisto and Marin said in a joint statement. “Finland must apply for NATO membership without delay. We hope that the national steps still needed to make this decision will be taken rapidly within the next few days.”

The Kremlin reacted to the development a few hours later, saying that Finland’s move to join NATO won’t help stability and security in Europe. Finland shares a 1,340-kilometer (830-mile) land border with Russia.

Read
Thursday, May. 12, 2022

Premier sold transparency, but he’s delivering truculence

Dan Lett 6 minute read Preview

Premier sold transparency, but he’s delivering truculence

Dan Lett 6 minute read Tuesday, May. 16, 2017

It is a well-known fact in certain political circles that Premier Brian Pallister loves going to movies. And when possible, he likes to go alone.

A voracious consumer of the cinema, Pallister has a long tradition of attending movies by himself. Not exclusively, but certainly more than the average movie buff. It's a fascinating bit of personal detail about a man who is otherwise a very private individual.

Here's the thing: I have some pretty solid intel about the theatre the premier visits most regularly on his solo movie nights, but I'm not going to include it in this column because I believe that would be an invasion of his privacy. The fact Pallister attends movies on his own is a great bit of personal trivia; where he attends movies is really nobody's business but his.

Although politicians live very public lives, there are things about them the rest of us simply don't need to know. Over the years, I have come into possession of troves of very sensitive, very personal information about very public people: failed marriages, family illnesses, tragic deaths, substance-abuse problems and all manner of generally bad behaviour. In most instances, I have been very comfortable with a decision to leave these details out of my columns.

Read
Tuesday, May. 16, 2017

Cutting taxes in uncertain times a senseless move

Tom Brodbeck 4 minute read Preview

Cutting taxes in uncertain times a senseless move

Tom Brodbeck 4 minute read Thursday, Mar. 19, 2020

Despite the possibility his government could take a major financial hit this year due to the COVID-19 pandemic, Premier Brian Pallister is still going ahead with multiple tax cuts. It makes no sense.

Finance Minister Scott Fielding released a financial supplement that provides an update to the 2020 budget, which was finally unveiled Thursday. While it doesn’t restate the budget’s $220-million projected deficit, it acknowledges worldwide economic events of the past week renders budget projections moot. Depending on the severity of the economic downturn, Manitoba Finance is projecting a loss of revenues from $110 million to $482 million.

The department is also projecting additional health care costs from $50 million to $200 million. The combined hit to the treasury could be $682 million. But those projections don’t include added costs in other government departments, even though Manitoba Finance says most departments will incur added costs due to COVID-19. That means the impact could be as high as $800 million (or higher).

With the budget already showing a $220-million deficit, it could push the shortfall to $1 billion for the 2020-21 fiscal year. That may be a worst-case scenario. But given the uncertainty around global economic events, it’s a real possibility. That’s to say nothing of the threat of a major flood this year.

Read
Thursday, Mar. 19, 2020

Today’s horoscope

Georgia Nicols 4 minute read Preview

Today’s horoscope

Georgia Nicols 4 minute read Yesterday at 2:00 AM EST

MOON ALERT: There are no restrictions to shopping or important decisions today. The new moon is in Scorpio.

ARIES (March 21-April 19)

This might be one of the best days of the year to go through paperwork you’ve been avoiding; especially relating to financial matters related to inheritances, taxes, debt and insurance matters. Brace yourself and dig in.

TAURUS (April 20-May 20)

Read
Yesterday at 2:00 AM EST