Capturing the moment
Old St. Vital resident launches rebranded skateboarding magazine
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Jackson Toone loves combining his biggest passions as he continues to carve up his skateboarding journey.
The Old St. Vital resident and skateboarding aficionado recently launched Clearcut Magazine, a rebrand of his former magazine, DWT.
The previous incarnation of the magazine was born when Toone was in Grade 11 at Nelson McIntyre Collegiate and studying the project-based learning program Propel.
The 21-year-old said his new, self-published creation, which was launched in November, marks a shift — from the photos to the ads to the branding — giving the new magazine more structure and a more professional look. He also does the design and layout.
“Clearcut has a more premium feel, less like a magazine and more like a photo book. It’s 100 pages of my photos, printed on quality paper, with two large foldouts,” Toone said.
Toone has initially printed 300 copies of the magazine, He said his journey so far has been a learning curve, and he’s happy to continue the adventure and see how far it takes him.
“When I started my first magazine in high school, I didn’t necessarily have any plans to grow … but I’ve built on that. In some ways, it’s about not looking back,” Toone said. “Exercises such as designing a logo and building a brand identity — I love doing those.”
Toone has spent countless hours travelling around Canada and beyond to shoot the photos that appear in Clearcut, enabling him to add his passion for travel into the mix. His destinations have included Montreal, Vancouver, San Francisco and Los Angeles.
“Skateboarding has taken me to lots of different places and events, and it also combines different lifestyle elements. I love skateboarding, and I love photography. I love capturing the moment and what’s in front of me, and I love documenting my travels,” he said.
The southeast Winnipegger is in his fourth year at the Asper School of Business at the University of Manitoba, majoring in marketing and accounting. He also works at The Den, a local tech company rooted in a passion for skateboarding.
Supplied photo
Old St. Vital resident and skateboarding aficionado Jackson Toone recently launched Clearcut Magazine, which is a rebrand of his former magazine DWT.
When asked why, in the digital age, a relative youngster would favour a print publication, Toone said he wants to embrace a tangible authenticity that harks back to former times, similar to the affinity that some people feel for vinyl records.
Toone said copies of the magazine are available at McNally Robinson Booksellers and skate shops across Canada, as well as online.
Visit jacksontoone.com for more information.
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